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Research papers

The local/global decision in Internet research

This paper explores issues that come to play in designing and fielding high quality global web-based research using the framework of survey errors to point out where several current weaknesses in the field exist.The current focus on multi-national...

Catalogue: ESOMAR Net Effects 5 2002
Authors: Steve Jones, Scott Crawford, Chris Rowen
February 3, 2002
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Citation

Jones, Crawford and Rowen (2002a, February 03). The local/global decision in Internet research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-local-global-decision-in-internet-research


Research papers

The development of a new service

This study provides insight into an area of new product development that has not received much attention: service marketing. Yet service industries, similar to their counterparts in the physical goods industries, are facing increasing pressure to...

Catalogue: Seminar 1990: New Product Development
Authors: Scott Edgett, Steve Jones
June 15, 1990
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Citation

Edgett and Jones (1990a, June 15). The development of a new service. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-development-of-a-new-service